As
a developing mass communication professional, you should strive to make your
writingsatisfactory, to your audience and to you as a writer. You should learn
to write engaging articles so that the audience will stop and attend. Your
writing should be powerful, so you can make a difference in the lives of your
readers and listeners. The concept of media writing in mass communication
includes journalistic writing, and writing for public relations
and advertising. It focuses on three writing areas, advertising, journalism and
public relations, and teaches key techniques used to write advertisements and
news and feature stories for the print media. Students of top
mass communication colleges in Delhi write a range of public relations
materials from media releases to speeches. Students read a variety of media
material, ranging from advertisements to news and feature stories from
newspapers and magazines, and the speeches of politicians. Lectures focus on
the historical development of the media industries, their contemporary context,
and the role of the advertising copywriter, journalist and public relations
professional in these industries.
Let
us take an example of a news script. Writing a news script for television seems
so simple, until you try it for the first time. English or print journalism
experts often struggle with turning stories into tight scripts that are meant
to be heard and not read. While you'll spend your entire career perfecting your
TV news writing style, mastering the basics of how to write a news script will
provide a foundation for success. For instance, you must write for the ear. Read
your script out loud. Is it easy to understand just by hearing it one time
only? Unlike in print, a TV news audience has one shot to get the story.That's
why words that sound alike but have different meanings create stumbling blocks
for the ear. Words such as "cite", "site" and
"sight" should be avoided if possible. Short, punchy sentences are
easier for the ear to digest than long, complicated sentences that are full of
dependent clauses.Avoid passive voice. Passive voice writing jumbles up the
usual sequence of subject, verb, and object in active voice writing. This
sounds like a lesson from English class, but it really makes a critical
difference in broadcast news writing.An active voice sentence is, "The
robber fired the gun." You see the subject, verb and object. A passive sentence
is, "The gun was fired by the robber." The object and verb came
before the subject.Viewers have to wait until the end of the line to know who
did what. Then their brain has to process that information while trying to keep
up with what the newscaster is saying and take one school is top
mass communication colleges in Delhi ncr.
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